Case of an online stationery store

In a month of advertising work, we achieved the following results:

• Add to Cart: 6,181
• Orders: 3,286
• Average order value: 2,155 UAH
• Advertising expenses: 358,646 UAH
• Total order amount (revenue): 7,081,732 UAH
• Average order cost: 109 UAH
• Percentage of advertising expenses to revenue: 5%
• ROAS: 1970%

In the summer of 2022, the client launched an online stationery store. When the high season ended in September, instead of creating a new store, the client cleverly added trending items like generators and solar-powered lanterns. This timely move caught the increased demand for these products.

I don’t generally recommend mixing products from different niches in an online store. Niche-specific stores tend to perform better. However, in this case, it was justified due to the unique situation with power outages.

What was done:

• Optimization of product feeds
• Worked on product names
• Cleaned up irrelevant queries
• Launched standard shopping and Performance Max campaigns
• Segmented products by categories, prices, etc.