Case of an online store for home appliances and electronics

• Average order value – 13,662 UAH
• Advertising expenses – 7,551 UAH
• Total order amount (revenue) – 122,956 UAH
• Average order cost – 839 UAH
• Percentage of advertising expenses to revenue – 6%
• ROAS – 1628%

Client – owner of an online store for household appliances and electronics Started working with us in August 2022

The client initially attempted to set up Google Shopping, but the Merchant Center was blocked. It turned out that the website content was not fully translated into Ukrainian. We provided a task description to the developer and resolved the issue. After submitting for review to the moderators, the Merchant Center account was unblocked.

Google Shopping stands out prominently in search results due to vibrant product images with names and prices displayed. On smartphones, it occupies a significant portion of the screen, and users are directed straight to the product card.

Thanks to Google’s artificial intelligence, the advertising will continue to improve each month, targeting those individuals who are likely to not only make a purchase but also have higher order values.