Case of an online store for seedling

• Average check – 563 UAH
• Advertising expenses – 15,446 UAH
• Total order amount (revenue) – 294,027 UAH
• Percentage of advertising expenses to revenue – 5%
• ROAS (Return on Advertising Spend) – 1900%

We have been working with this client on an ongoing basis since 2018.

Initially, we advertised through search campaigns. Over time, we convinced the client to launch Google shopping, which became the primary tool generating orders.
However, search still generates 10% of the orders. Therefore, on all projects, especially when there is branded traffic, we always test search campaigns.